Luxury carmaker Aston Martin said on Wednesday it will cut about five per cent of its global workforce to further reduce costs and drive future investments, and delayed the launch of its first battery electric vehicle (BEV) for the second time.
"After a period of intense product launches, coupled with industry-wide and company challenges, our focus now shifts to operational execution and delivering financial sustainability," CEO Adrian Hallmark said in a statement.
European carmakers including Volkswagen and Stellantis have already warned about rising costs amid a worsening outlook for auto demand in key markets like China and the spectre of a trade war between the European Union and Beijing.
Aston Martin, famous for being fictional secret agent James Bond's car of choice, said it expects to save about $31.6 million (AED 116 million) from the job cuts.
The company said it would prioritize its mid-engined Plug-in Hybrid Electric Vehicle (PHEV) 'Valhalla', and launch its first BEV in the latter part of this decade. It had last year pushed the launch of the BEV to 2026 due to lack of consumer demand.
The Gaydon, UK-based company has switched focus from older models to fresh ones such as the Vantage sports car and the DBX707 SUV in hopes of kicking its business into high gear.
It said it was banking on demand for Valhalla, deliveries of which will begin in the second half of 2025, to turn in positive adjusted operating earnings for the year and free cash flow in the second half.
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